Visible in ChatGPT, Perplexity and AI Overviews
More and more people no longer ask Google, they ask an AI assistant. A business that is not mentioned there simply does not exist for that searcher. GEO (Generative Engine Optimization) makes sure a business does show up in those answers.
What exactly is GEO?
GEO is optimising a website and brand for generative AI systems: ChatGPT, Perplexity, Gemini, Copilot and the AI Overviews at the top of Google. These systems decide in their own way which sources they cite and which businesses they recommend. Part of it overlaps with classic SEO; part of it follows new rules: clear structure, provable authority, quotable content and mentions in the places language models draw their knowledge from.
What is included?
- Baseline measurement: where the business stands today in ChatGPT, Perplexity and AI Overviews
- Technical foundation: structure, structured data and crawlability for AI bots
- Quotable content: pages AI systems want to use as a source
- Authority and mentions on sources language models rely on
- Monitoring: monthly measurement of how often and how favourably the brand is mentioned
An honest word about GEO
GEO does not replace SEO, it extends it. AI systems lean heavily on the same signals Google has used for years: good content, authority, solid technology. A business without its SEO foundation in order should not start with GEO yet. And anyone claiming to "guarantee" AI rankings is selling fairy tales; these systems change monthly. What is possible: being mentioned structurally more often, measurably, with an approach that adapts as the systems do.
Who is it for?
For businesses noticing that customers now "ask ChatGPT" which supplier to choose, and for anyone who wants to stay ahead of the shift from search engine to answer engine. GEO is available on its own or as part of a holistic campaign.