How a collaboration works
No secret method with a trademarked name. Just a fixed, proven order in which research comes before execution and results come before sales talk.
Step 1: introduction and quick scan (free)
A half-hour video call plus a quick scan of the website. After that it is clear whether SEO and GEO can deliver anything and whether there is a click. If not, the answer is an honest "no" or a referral.
Step 2: research
Keyword research, competitor analysis and a technical review. Guessing is expensive; data sets the direction. This research is the foundation for everything that follows.
Step 3: a concrete plan
What happens, in which order, what it costs and what result is realistic, in writing. Including what does not happen: no bought link packages, no AI texts going live unread.
Step 4: execution
Technology, content and authority, in coherence. The work is done by the same person who sat at the table during the introduction, not passed on to a junior or an external team.
Step 5: measure and adjust
A monthly report in plain language: what was done, what it delivered, what the next step will be. If you understand your own numbers, you never pay for a black box. Adjusting course is part of the job; the plan is a compass, not a dogma.
The principles underneath
- Sustainable: everything within Google's guidelines, built for years
- Transparent: every placed link and every worked hour can be traced
- Cancellable monthly: the result is the contract, not the signature
- Limited intake: a maximum of six holistic campaigns per year